What is the name of Joker Xue's clothing store? Revealing the secrets of celebrities’ side jobs and taking stock of hot spots across the internet
In recent years, it has become a trend for celebrities to run cross-border side businesses. As a well-known singer and joker, Joker Xue's business landscape has also attracted much attention. This article will reveal the name of Joker Xue's clothing store, and attach a structured summary of hot topics across the Internet in the past 10 days to help you quickly understand recent hot events.
1. Revealing the secrets of Joker Xue’s clothing store brand

Joker Xue founded a trendy clothing brand in 2015"Dangerous People" (DSP for short), focusing on street style and genderless design, the brand logo uses the iconic "little alien" image as its identification symbol. The brand operates through a combination of online malls and offline pop-up stores. The unit price is concentrated in the range of 200-800 yuan. It has collaborated with variety shows many times.
| brand information items | Specific content |
|---|---|
| Founding time | October 2015 |
| Main categories | Sweatshirts, T-shirts, jackets, accessories |
| design style | Street trend/neutral style |
| Representative single product | Lightning embroidered jacket, 3M reflective series |
2. Ranking of hot topics on the Internet in the past 10 days
| Ranking | hot events | heat index | outbreak time |
|---|---|---|---|
| 1 | Paris Olympics opening ceremony controversy | 98.65 million | July 27 |
| 2 | OpenAI launches GPT-4o model | 87.21 million | July 25 |
| 3 | Heavy rains and floods in many parts of the country | 76.54 million | July 22-today |
| 4 | "Singer 2024" Finals | 68.93 million | July 26 |
| 5 | Tesla humanoid robot mass production | 54.32 million | July 23 |
3. Analysis of celebrity business territory expansion trends
Data shows that more than 68% of first-line artists are involved in business investment, of which clothing and catering account for 43%. This "star + brand" model not only expands income channels, but also strengthens the value of personal IP. However, experts warn that the fan economy has marginal effects, and we need to be wary of brand devaluation caused by excessive consumption of fan sentiment.
4. Supplementary recent entertainment hot spots
Conclusion:From Joker Xue's DSP clothing store to the celebrity business ecosystem, it reflects the deep integration of contemporary entertainment industry and business. It is recommended that consumers view celebrity brands rationally and pay more attention to the quality and design value of the product itself. In the next issue, we will continue to track the side business operations of other celebrities, so stay tuned.
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