Why is Lanxiang excavator so popular? ——Analysis of hot topics across the Internet in the past 10 days
Recently, "Lanxiang Excavator" has once again become a hot topic on the Internet, and related discussions continue to ferment on social media and short video platforms. This article will analyze the hot content in the past 10 days through structured data and reveal the reasons behind its popularity.
1. Overview of the popularity data of the entire network (last 10 days)
| platform | Amount of related topics | Highest number of reads per day | Keyword relevance |
|---|---|---|---|
| 128,000 | 320 million | #LANxiangStudentsDrivingExcavatorMilitary Training#(87%) | |
| Tik Tok | 65,000 | 180 million | Excavator Technology Competition (76%) |
| Baidu | 43,000 | 95 million | Lanxiang employment rate (68%) |
2. Analysis of the core events of the explosion
1.Famous military training scenes are out of the circle: On September 15, a video of students from Lanxiang Technical School driving excavators for queue training sparked heated discussions across the Internet, and related topics have been viewed more than 500 million times.
2.Outstanding performance in technical competition: In the National Construction Machinery Skills Competition held on September 20, the Lanxiang team took the top three places, and its "Excavator Writing Calligraphy" performance video received more than 3 million likes on a single platform.
| event | detonation time | propagation peak | Derived topics |
|---|---|---|---|
| Excavator military training | September 15 | September 16th 18:00 | #This is hardcore military training# |
| Technology competition | September 20 | September 21, 10:30 | #LANxiang team dimensionality reduction attack# |
3. Interpretation of deep communication logic
1.Contrast creates memory points: There is a strong contrast between the traditional perception of "excavator=clumsy instrument" and "calligraphy/queue=fine art", which is in line with the law of short video communication.
2.The topic of vocational education heats up: Driven by the Ministry of Education’s new policy in September, “skills-based talent development” has become the focus of society, and Lanxiang, as a benchmark for vocational education, has naturally received traffic tilt.
3.Corporate marketing mix: The school actively cooperates with hot spots to launch a series of publicity, including:
4. Audience portrait and emotional distribution
| age group | Proportion | main interactive behavior | Typical comments |
|---|---|---|---|
| 18-24 years old | 43% | secondary creation | "This technology is more stable than me writing code" |
| 25-30 years old | 32% | Topic discussion | “The treatment of vocational school students should really be improved” |
5. Forecast of future trends
1.short term popularity: It is expected to last until the National Day holiday and may generate more creative content (such as excavator-themed games, emoticons, etc.).
2.long term effects: It may promote the transformation of new media marketing in vocational education institutions. It is expected that there will be more "technical flow" content innovations in Q4.
3.business value: Three construction machinery brands have cooperated with Lanxiang, and the conversion rate of related live broadcasts is 27% higher than the conventional one.
Through this wave of phenomenal communication, Lanxiang not only strengthened the brand recognition of "China's excavator technology ceiling", but also became a classic case of breaking through the circle of vocational education. Its success proves that in an era when content is king,"Hardcore technology + creative expression"It can also detonate the entire network.
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