What should I apply after applying foundation? Analysis of popular beauty trends across the Internet in 10 days
Recently, a hot topic in the beauty circle revolves around "key steps after makeup application". Judging from social media data, consumers' pursuit of makeup integrity has increased significantly. The following is an analysis of the usage trends of post-makeup products that have been hotly discussed across the Internet in the past 10 days (data statistics period).
1. The top 5 most popular post-makeup steps on the Internet
| Ranking | product type | Hot search index | Core functions |
|---|---|---|---|
| 1 | liquid blush | 98,000 | Natural blood color |
| 2 | Three color concealer palette | 72,000 | Accurately correct skin tone |
| 3 | Makeup setting spray | 65,000 | Long lasting makeup |
| 4 | matte highlight | 59,000 | Three-dimensional shaping |
| 5 | Secondary layering of primer | 43,000 | Enhance compliance |
2. Analysis of emerging technology trends
1.Blush liquefaction technology: The search volume for liquid blush increased by 210% year-on-year. The Douyin topic #Liquid Blush Spreading Method has been played 120 million times, emphasizing the technique of pressing with remaining powder from the puff.
2.Concealer zone revolution: The use of concealer palette shows a trend of refinement, and the tutorials on each platform show:
| facial area | Color number selection | Tool recommendation |
|---|---|---|
| The current triangle | 0.5 degrees lighter than foundation | Detail sponge stick |
| around the nose | Warm peach color | Round concealer brush |
| T-zone brightening | cool ivory white | Fingertip temperature smudge |
3. Inventory of controversial topics
1.Controversy over when to use makeup setting spray: A survey by Xiaohongshu shows that 62% of users use foundation immediately after choosing it, and 38% insist on using it after applying full makeup. Professional makeup artist @Lisa_Makeup recommends: "Oil skin needs a second setting of makeup, and dry skin can use a single application."
2.Different options for highlight texture: Weibo voting data shows:
| Options | support rate | Applicable skin type |
|---|---|---|
| powder highlighter | 47% | Oily/combination skin |
| cream highlighter | 32% | dry skin |
| liquid highlight | 21% | All skin types |
4. Operation procedures recommended by experts
According to the tutorial of MAKEUP FOREVER Art Director, it is recommended to follow the following steps:
1. Apply foundation and wait for 3 minutes to form a film
2. Usefan brushSweep away powder
3. The principle of concealer first and then blush
4. Final adoptionX-cross methodMakeup setting spray
5. Insights into consumer behavior
Taobao data shows that among users who purchase concealer products, 65% also purchase mini beauty sponges, and 27% choose to purchase palettes as a package. Generation Z consumers pay more attention to "all-in-one" products. For example, the search volume for makeup setting spray with moisturizing function increased by 89% month-on-month.
To sum up, contemporary makeup emphasizes moreBuilding a sense of hierarchyRather than simply covering, a correct understanding of the proposition "what to apply after foundation" requires dynamic adjustments based on skin type, product characteristics and makeup purposes.
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